Healthcare Stakeholder Segmentation

Learn how Symplur segments accounts and how you can create your own custom stakeholder segments

Curtis Farnham avatar
Written by Curtis Farnham
Updated over a week ago

In our healthcare stakeholder segmentation, we employ a process of machine learning models, algorithms, manual human evaluation, and quality control to categorize the top influencers of any given healthcare topic.

Our objective in providing this functionality is to offer a way to listen to specific stakeholder voices in healthcare. We believe the solution to many of our ills in our industry would be unlocked if we simply were willing to listen to each other and specifically listen to the more quiet voices in healthcare.

How Symplur Categorize Accounts

We only categorize accounts that self-identify publicly in their Twitter description — in other words, if an account doesn't self-identify as a "Doctor," we will not put it in the Doctor segment.

With hundreds of millions of Twitter accounts in our database and new millions joining every year, this will remain a continuously ongoing process.

You will see healthcare stakeholders in almost all of the dashboard widgets. This article will explain how to filter results for specific stakeholder groups at the widget level.

Default Healthcare Stakeholders

These are the platform default healthcare stakeholders available to all users.

Healthcare Stakeholder




Those believed to be licensed, MDs, DOs, PhDs who bill directly for services. Also includes medical residents.

@hjluks, @DrMarthaGulati


Those believed to be other healthcare professionals (i.e., nurses, dietitians, respiratory therapists, nurses, pharmacists, etc.).

@nursefriendly, @wholify

Patient Advocate

Person who publicly self-identifies in their Twitter bio as a patient advocate for a specific disease or condition.

@ePatientDave, @_FaceSA


Person who has been or currently is a clinical trial principal investigator or co-investigator.



Person who is working in the field of health-related research and/or academia. Note: A Ph.D. who does not treat patients falls in this category.

@Carmendemigue12, @westr


Person whose profession is journalism or other news-related media. Doctors who are editors of journals do not get this label.


Individual Other Health

Person working in the healthcare industry in a non-clinical role.

@JoeBabaian, @DonnaKLencki


Person who currently is or has been an elected official. Includes all U.S. federal and states officeholders and parliamentarians in 26 countries.

@cathymcmorris, @ChrisMurphyCT


Person who identifies as an investor related to health, pharma, biotech, etc.


Individual Non-Health

Person not known to be directly working in the healthcare industry.

@pmarca, @asymco

Org. Provider

Inpatient facilities, medical groups, labs, imaging centers, and other outpatient facilities.

@cityofhope, @MayoClinic

Org. Research/Academic

Accredited schools of higher learning (i.e., universities, colleges, etc.) and healthcare research institutions/centers.

@stanfordmed, @NorthwesternMed,

Org. Government

Government accounts at local, state, and national levels.


Org. Advocacy

An organization focused on a specific set of health issues or medical specialty for the purpose of support, guidance, and education.

@diabetessocmed, @American_Heart, @amermedicalassn

Org. Pharma

All organizations in the pharmaceutical industry.

@Novartis, @pfizer

Org. MedDevice

All organizations in the medical device industry.

@philipshealth, @medtronic, @gehealthcare, @siemenshealth

Org. Media

All organizations whose primary purpose is publishing or broadcasting

@nytimes, @medcitynews, @bmj_latest

Org. Other Healthcare

Organizations fulfilling roles within the healthcare industry but not providing direct clinical care.

@symplur, @dellhealth

Org. Non-Health

All organizations not falling into an established healthcare category.

@evernote, @apple


Accounts reported to be associated with spam.



Not categorized. Typically interpreted as the general public who do not self-identify with a role in healthcare.


Categorization Notes

  • When an organization is part of a larger organization, we categorize as to the parent organization (ex. fellowship program part of a hospital: will be Org. Provider. News account from a medical association will be Org. Advocacy.)

  • Doctors - this includes residents. Medical students are categorized as "Individual Other Health."

Custom Healthcare Stakeholder Segments

You can create your own custom segments in addition to the default segments. An unlimited number of custom segments can be made, all of which are available to all team members within your organization.

In this way, the segmentation work of one user is automatically shared and available to all other team members. These custom segments are not available to other users outside your organization.

How to create a custom stakeholder segment

  1. In the user's profile popup, click the "+ Add" button

  2. Then click the "+ Create New Stakeholder Segment" button

  3. Enter a name, pick a color, and click on the "Save" button.

The newly created custom segment will be assigned automatically to that user's profile, and it will be available immediately for use in the dashboard.

How to delete a custom stakeholder segment

You can delete a custom category by going to your Account Settings and clicking "Healthcare Stakeholders."

You will also see the total number of users you and your team members have categorized and for which category.

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