One of the strengths of being an analytics platform focused exclusively on healthcare social media is that we can offer features with very deep healthcare integration. Healthcare Stakeholder Segmentation is one of these core healthcare integrations.
In our healthcare stakeholder segmentation, we employ a process of machine learning models, algorithms and manual human evaluation and quality control to categorize the top influencers of any given healthcare topic. We only categorize accounts that self-identify publicly in their Twitter description — in other words if an account doesn't self-identify as a "Doctor," we will not put it in the Doctor segment. With hundreds of millions of Twitter accounts in our database and new millions joining every year, this will remain a continuously ongoing process.
Our objective in providing this functionality is to offer a way to listen to specific stakeholder voices in healthcare. We believe the solution to many of our ills in our industry would be unlocked if we simply were willing to listen to each other, and specifically listen to the more quiet voices in healthcare.
You will see healthcare stakeholders in almost all of the dashboard widgets. This article will explain how to filter results for specific stakeholder groups at the widget level.
Symplur Signals Default Healthcare Stakeholders
These are the platform default healthcare stakeholders available to all users:
Healthcare Stakeholder | Definition | Example |
Doctor | Those believed to be licensed, MDs, DOs, PhDs who bill directly for services. Also includes medical residents | @hjluks, @DrMarthaGulati |
HCP | Those believed to be other healthcare professionals (i.e., nurses, dietitians, respiratory therapists, nurses, pharmacists, etc.) | @nursefriendly, @wholify |
Patient Advocate | Person who publicly self-identifies in their Twitter bio as a patient advocate for a specific disease or condition | @ePatientDave, @_FaceSA |
Caregiver | A professional caregiver or a person who is currently or has been a caregiver of a family member or other closely associated individual | @AmyGoyer |
Researcher/Academic | Person who is working in the field of health-related research and/or academia. Note: A PhD who does not treat patients falls in this category | @Carmendemigue12, @westr |
Journalist/Media | Person whose profession is journalism or other news-related media. Doctors who are editors of journals do not get this label | @charlesornstein |
Individual Other Health | Person working in the healthcare industry in a nonclinical role | @JoeBabaian, @DonnaKLencki |
Individual Non-Health | Person not known to be directly working in in the healthcare industry | @pmarca, @asymco |
Org. Provider | Inpatient facilities, medical groups, labs, imaging centers, and other outpatient facilities | @cityofhope, @MayoClinic |
Org. Research/Academic | Accredited schools of higher learning (i.e., universities, colleges, etc.) and healthcare research institutions/centers | @stanfordmed, @NorthwesternMed, |
Org. Government | Government accounts at local, state and national levels | @ONC, @NHS |
Org. Advocacy | An organization focused on a specific set of health issues or medical specialty for the purpose of support, guidance, and education | @diabetessocmed, @American_Heart, @amermedicalassn |
Org. Pharma | All organizations in the pharmaceutical industry | @Novartis, @pfizer |
Org. MedDevice | All organizations in the medical device industry | @philipshealth, @medtronic, @gehealthcare, @siemenshealth |
Org. Media | All organizations whose primary purpose is publishing or broadcasting | @nytimes, @medcitynews, @bmj_latest |
Org. Other Healthcare | Organizations fulfilling roles within the healthcare industry but not providing direct clinical care | @symplur, @dellhealth |
Org. Non-Health | All organizations not falling into an established healthcare category | @evernote, @apple |
Spam | Accounts reported to be associated with spam | @MedEdBot |
Unknown | Not categorized | N/A |
Categorization Notes:
When an organization is part of a larger organization, we categorize as to the parent organization (ex. fellowship program part of a hospital: will be Org. Provider. News account from a medical association will be Org. Advocacy.)
Doctors. This includes residents. Medical students are categorized as "Individual Other Health"
Custom Healthcare Stakeholder Segments
Enterprise-level subscribers can create their own custom segments in addition to the default segments. An unlimited number of custom segments can be created, all of which are available to all team members within your organization. In this way, the segmentation work of one user is automatically shared and available to all other team members. These custom segments are not available to other users outside your organization.
To create a customized stakeholder segment, in the user's profile popup click the "+ Add" button and then click the "+ Create New Stakeholder Segment" button. Enter a name, pick a color, and then click on the "Save' button. The newly created custom segment will be assigned automatically to that user's profile, and it will be available immediately for use in the dashboard.
Delete
You can delete a custom category on the Healthcare Stakeholder Settings under your account name in the menu. On this User Data page, you will also see the total number of users you and your team members have categorized and for which category.