One of the strengths of being an analytics platform focused exclusively on healthcare social media is that we can offer features with very deep healthcare integration. Healthcare Stakeholder Segmentation is one of these core healthcare integrations.

In our healthcare stakeholder segmentation, we employ a process of machine learning models, algorithms and manual human evaluation and quality control to categorize the top influencers of any given healthcare topic. We only categorize accounts that self-identify publicly in their Twitter description — in other words if an account doesn't self-identify as a "Doctor," we will not put it in the Doctor segment. With hundreds of millions of Twitter accounts in our database and new millions joining every year, this will remain a continuously ongoing process.

Our objective in providing this functionality is to offer a way to listen to specific stakeholder voices in healthcare. We believe the solution to many of our ills in our industry would be unlocked if we simply were willing to listen to each other, and specifically listen to the more quiet voices in healthcare. 

You will see healthcare stakeholders in almost all of the dashboard widgets. This article will explain how to filter results for specific stakeholder groups at the widget level.

Symplur Signals Default Healthcare Stakeholders

These are the platform default healthcare stakeholders available to all users:

Healthcare Stakeholder

Definition

Example

Doctor

Those believed to be licensed, MDs, DOs, PhDs who bill directly for services. Also includes medical residents

@hjluks, @DrMarthaGulati

HCP

Those believed to be other healthcare professionals (i.e., nurses, dietitians, respiratory therapists, nurses, pharmacists, etc.)

@nursefriendly, @wholify

Patient Advocate

Person who publicly self-identifies in their Twitter bio as a patient advocate for a specific disease or condition

@ePatientDave, @_FaceSA

Caregiver

A professional caregiver or a person who is currently or has been a caregiver of a family member or other closely associated individual

@AmyGoyer

Researcher/Academic

Person who is working in the field of health-related research and/or academia. Note: A PhD who does not treat patients falls in this category

@Carmendemigue12, @westr

Journalist/Media

Person whose profession is journalism or other news-related media. Doctors who are editors of journals do not get this label

@charlesornstein

Individual Other Health

Person working in the healthcare industry in a nonclinical role

@JoeBabaian, @DonnaKLencki

Individual Non-Health

Person not known to be directly working in in the healthcare industry

@pmarca, @asymco

Org. Provider

Inpatient facilities, medical groups, labs, imaging centers, and other outpatient facilities

@cityofhope, @MayoClinic

Org. Research/Academic

Accredited schools of higher learning (i.e., universities, colleges, etc.) and healthcare research institutions/centers

@stanfordmed, @NorthwesternMed,

Org. Government

Government accounts at local, state and national levels

@ONC, @NHS

Org. Advocacy

An organization focused on a specific set of health issues or medical specialty for the purpose of support, guidance, and education

@diabetessocmed, @American_Heart, @amermedicalassn

Org. Pharma

All organizations in the pharmaceutical industry

@Novartis, @pfizer

Org. MedDevice

All organizations in the medical device industry

@philipshealth, @medtronic, @gehealthcare, @siemenshealth

Org. Media

All organizations whose primary purpose is publishing or broadcasting

@nytimes, @medcitynews, @bmj_latest

Org. Other Healthcare

Organizations fulfilling roles within the healthcare industry but not providing direct clinical care

@symplur, @dellhealth

Org. Non-Health

All organizations not falling into an established healthcare category

@evernote, @apple

Spam

Accounts reported to be associated with spam

@MedEdBot

Unknown

Not categorized

N/A

Categorization Notes:

  • When an organization is part of a larger organization, we categorize as to the parent organization (ex. fellowship program part of a hospital: will be Org. Provider. News account from a medical association will be Org. Advocacy.)

  • Doctors. This includes residents. Medical students are categorized as "Individual Other Health"

Custom Healthcare Stakeholder Segments

Enterprise-level subscribers can create their own custom segments in addition to the default segments. An unlimited number of custom segments can be created, all of which are available to all team members within your organization. In this way, the segmentation work of one user is automatically shared and available to all other team members. These custom segments are not available to other users outside your organization.

To create a customized stakeholder segment, in the user's profile popup click the "+ Add" button and then click the "+ Create New Stakeholder Segment" button. Enter a name, pick a color, and then click on the "Save' button. The newly created custom segment will be assigned automatically to that user's profile, and it will be available immediately for use in the dashboard.

Delete

You can delete a custom category on the Healthcare Stakeholder Settings under your account name in the menu. On this User Data page, you will also see the total number of users you and your team members have categorized and for which category.

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