One of the strengths of being an analytics platform focused exclusively on healthcare social media is that we can offer features with very deep healthcare integration. Healthcare Stakeholder Segmentation is one of these core healthcare integrations.

In our healthcare stakeholder segmentation, we employ a process of machine learning models, algorithms and manual human evaluation and quality control to categorize the top influencers of any given healthcare topic. We only categorize accounts that self-identify publicly in their Twitter description, in other words if they don't self-identify as a "Doctor", we will not but them in the Doctor segment. With hundreds of millions of Twitter accounts in our database and new millions joining every year this will remain a continuously ongoing process.

Our objective is providing this functionality is to offer a way to listen to specific stakeholder voices in healthcare. We believe the solution to many of our ills in our industry would be unlocked if we simply are willing to listen to each other, and specifically listen to the more quiet voices in healthcare. 

You will see healthcare stakeholders in the Influencer Widget and the  Influencers report.


Default Healthcare Stakeholders

These are the platform default healthcare stakeholders available to all users.

  • Doctor
  • HCP
  • Patient Advocate
  • Caregiver
  • Researcher/Academic
  • Journalist/Media
  • Individual Health
  • Individual Non-Health
  • Org. Provider
  • Org. Research/Academic
  • Org. Government
  • Org. Advocacy
  • Org. Pharma
  • Org. MedDevice
  • Org. Media
  • Org. Other Healthcare
  • Org. Non-Health
  • Spam
  • Unknown

Healthcare Stakeholder




Those believed to be licensed, MDs, DOs, PhDs who bill directly for services. Also includes medical residents

@hjluks, @drbeckershutte


Those believed to be other healthcare professionals (i.e., nurses, dietitians, respiratory therapists, nurses, pharmacists, etc.)

@nursefriendly, @wholify

Patient Advocate

Person who publicly self-identify in their Twitter bio as a patient advocate for a specific disease or condition

@ePatientDave, @thehurtblogger


A professional caregiver or a person who is currently or has been a caregiver of a family member or other closely associated individual



Person who is working in the field of health-related research and/or academia. Note: A PhD who does not treat patients falls in this category

@dgsci, @westr


Person whose profession is journalism or other news-related media. Doctors who are editors of journals do not get this label


Individual Other Health

Person working in the healthcare industry in a nonclinical role

@andrewspong, @Sappy81

Individual Non-Health

Person not known to be directly working in in the healthcare industry

@pmarca, @asymco

Org. Provider

Inpatient facilities, medical groups, labs, imaging centers, and other outpatient facilities

@cityofhope, @MayoClinic

Org. Research/Academic

Accredited schools of higher learning (i.e., universities, colleges, etc.) and healthcare research institutions/centers

@stanfordmed, @SCCTSIEducation,

Org. Government

Government accounts at local, state and national levels


Org. Advocacy

An organization focused on a specific set of health issues or medical specialty for the purpose of support, guidance, and education

@diabetessocmed, @American_Heart, @amermedicalassn

Org. Pharma

All organizations in the pharmaceutical industry

@Novartis, @pfizer

Org. MedDevice

All organizations in the medical device industry

@philipshealth, @medtronic, @gehealthcare, @siemenshealth

Org. Media

All organizations whose primary purpose is publishing or broadcasting

@nytimes, @medcitynews, @bmj_latest

Org. Other Healthcare

Organizations fulfilling roles within the healthcare industry but not providing direct clinical care

@symplur, @dellhealth

Org. Non-Health

All organizations not falling into an established category

@evernote, @apple


Accounts reported to be associated with spam



Not categorized


Categorization Notes:

  • When an organization is part of a larger organization, then categorize similarly as to the parent organization (ex. fellowship program part of a hospital: should be Org. Provider. News account from a medical association should be Org. Advocate/Support.)
  • Doctors. This includes residents. Medical students should be categorized as "Individual Other Health"

Custom Healthcare Stakeholder Segments

Users can create their own custom segments in addition to the default segments. An unlimited number of custom segments can be created, all of which are available to all team members within your organization. In this way, the segmentation work of one user is automatically shared and available to all other team members. These custom segments are not available to other users outside your organization.

In Dashboard

To create a customized stakeholder segment, in the user's profile popup click on "+ Add" button and then click on the "+ Create New Stakeholder Segment" button. Enter a name, pick a color, and then click on the "Save' button. The newly created custom segment will be assigned automatically to that user's profile, and it will be available immediately for use in the dashboard.

In Reports

To create a new custom category simply select “Create Custom Category…” in the Healthcare Stakeholders dropdown on the Influencer report. After creating a custom category, you can add Twitter accounts to that category simply by selecting your custom category in the drop down while in the Influencer report.


You can delete a custom category on the Healthcare Stakeholder Settings under your account name in the menu. On this User Data page, you will also see the total number of users you and your team members have categorized and for which category.

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