One of the strengths of being an analytics platform focused exclusively on healthcare social media is that we can offer features with very deep healthcare integration. Healthcare Stakeholder Segmentation is one of these core healthcare integrations.
In our healthcare stakeholder segmentation, we employ a process of machine learning models, algorithms and manual human evaluation and quality control to categorize the top influencers of any given healthcare topic. We only categorize accounts that self-identify publicly in their Twitter description, in other words if they don't self-identify as a "Doctor", we will not but them in the Doctor segment. With hundreds of millions of Twitter accounts in our database and new millions joining every year this will remain a continuously ongoing process.
Our objective is providing this functionality is to offer a way to listen to specific stakeholder voices in healthcare. We believe the solution to many of our ills in our industry would be unlocked if we simply are willing to listen to each other, and specifically listen to the more quiet voices in healthcare.
Default Healthcare Stakeholders
These are the platform default healthcare stakeholders available to all users.
- Patient Advocate
- Individual Health
- Individual Non-Health
- Org. Provider
- Org. Research/Academic
- Org. Government
- Org. Advocacy
- Org. Pharma
- Org. MedDevice
- Org. Media
- Org. Other Healthcare
- Org. Non-Health
Those believed to be licensed, MDs, DOs, PhDs who bill directly for services. Also includes medical residents
Those believed to be other healthcare professionals (i.e., nurses, dietitians, respiratory therapists, nurses, pharmacists, etc.)
Person who publicly self-identify in their Twitter bio as a patient advocate for a specific disease or condition
A professional caregiver or a person who is currently or has been a caregiver of a family member or other closely associated individual
Person who is working in the field of health-related research and/or academia. Note: A PhD who does not treat patients falls in this category
Person whose profession is journalism or other news-related media. Doctors who are editors of journals do not get this label
Individual Other Health
Person working in the healthcare industry in a nonclinical role
Person not known to be directly working in in the healthcare industry
Inpatient facilities, medical groups, labs, imaging centers, and other outpatient facilities
Accredited schools of higher learning (i.e., universities, colleges, etc.) and healthcare research institutions/centers
Government accounts at local, state and national levels
An organization focused on a specific set of health issues or medical specialty for the purpose of support, guidance, and education
@diabetessocmed, @American_Heart, @amermedicalassn
All organizations in the pharmaceutical industry
All organizations in the medical device industry
@philipshealth, @medtronic, @gehealthcare, @siemenshealth
All organizations whose primary purpose is publishing or broadcasting
@nytimes, @medcitynews, @bmj_latest
Org. Other Healthcare
Organizations fulfilling roles within the healthcare industry but not providing direct clinical care
All organizations not falling into an established category
Accounts reported to be associated with spam
- When an organization is part of a larger organization, then categorize similarly as to the parent organization (ex. fellowship program part of a hospital: should be Org. Provider. News account from a medical association should be Org. Advocate/Support.)
- Doctors. This includes residents. Medical students should be categorized as "Individual Other Health"
Custom Healthcare Stakeholder Segments
Users can create their own custom segments in addition to the default segments. An unlimited number of custom segments can be created, all of which are available to all team members within your organization. In this way, the segmentation work of one user is automatically shared and available to all other team members. These custom segments are not available to other users outside your organization.
To create a customized stakeholder segment, in the user's profile popup click on "+ Add" button and then click on the "+ Create New Stakeholder Segment" button. Enter a name, pick a color, and then click on the "Save' button. The newly created custom segment will be assigned automatically to that user's profile, and it will be available immediately for use in the dashboard.
To create a new custom category simply select “Create Custom Category…” in the Healthcare Stakeholders dropdown on the Influencer report. After creating a custom category, you can add Twitter accounts to that category simply by selecting your custom category in the drop down while in the Influencer report.
You can delete a custom category on the Healthcare Stakeholder Settings under your account name in the menu. On this User Data page, you will also see the total number of users you and your team members have categorized and for which category.