SymplurRank is the underlying algorithm used to measure influence of people and importance of content for selected datasets and parameters.
SymplurRank orders influential accounts by measuring the number of quality mentions received. The quality of a mention is determined by the account who gave it and that account’s own influence on the topic at hand, its healthcare stakeholder status, and its overall influence in healthcare social media.
SymplurRank for Influencers is an algorithm developed by Symplur for accurately identifying and ranking true influencers of any healthcare conversation. The algorithm solves the weaknesses found in the simplistic metrics that are too easily manipulated such as the number of mentions, tweets, followers, etc.
The SymplurRank algorithm considers each Twitter account’s conversation graph by recursively analyzing the healthcare influence of each individual conversation partner and then the conversation partner’s own conversation partners' influence, and so on. In this respect, it is similar to modern impact factor algorithms for academic journals and Google’s PageRank.
This algorithm is designed specifically for healthcare and therefore takes into consideration both an account's influence on a specific health topic and what healthcare stakeholder group any account belongs to. In other words, it matters what role a person has in healthcare. If for example an account is conversing or being mentioned by another account that is not known to be related to healthcare, then that conversation and those mentions will be seen as of little worth by the algorithm. If on the other hand the conversation and mentions are made by a doctor or caregiver influential on the topic at hand, then that is seen as weighing positively by the algorithm. See Healthcare Stakeholder for more information on stakeholders.