Overview

Healthcare Social Graph® Score is an algorithm developed by Symplur for accurately identifying and ranking authentic influencers of any healthcare conversation.

This feature gives you access to the neural graph of millions of healthcare influencers ranked weekly on all health and medical terms on our platform.

This score ranks the accounts by their global influence in the world of healthcare during the last 52 weeks.

How the Score is Determined

The Healthcare Social Graph Score algorithm considers each Twitter account's conversation graph by

  • recursively analyzing the healthcare influence of each individual conversation partner

  • and then the conversation partner's own conversation partners' influence,

  • and so on.

In this respect, it is similar to modern impact factor algorithms for academic journals and Google's PageRank.

This algorithm is designed specifically for healthcare and therefore takes into consideration what healthcare stakeholder group any account belongs to. In other words, it matters what role a person has in healthcare.

If, for example, an account is conversing or being mentioned by another account that is not known to be related to healthcare, then that conversation and those mentions will be seen as of little worth by the algorithm.

If, on the other hand, the conversation and mentions are made by a doctor, then that is seen as weighing positively by the algorithm.

Use Cases

  • Be aware when a very influential individual person or organization engages with your account, brand, campaign, or event.

  • Learn who the globally influential players are in any healthcare community.

  • Discover which accounts have a significant influence beyond the specific healthcare topic you are analyzing.

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