We’ve categorized millions of Twitter accounts into one or more of eighteen different stakeholder groups.  However, there may be times when your needs are a bit more unique and require a more specific stakeholder category for your analysis than these system defaults.  That’s where custom categories come into play.

In this video we demonstrate how to create a custom category for “Cardiologists” and assign it to a large group of known Doctors in just a few quick steps.

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