Stakeholder segmentation is one of the key differentiators that Symplur has over the competition.

We’ve categorized well over a million Twitter accounts into several different stakeholder groups according to their role in the healthcare space. And doing so allows you to segment conversations in a manner that allows you to focus on just those groups that you’re most interested in.

But did you know that you can create your own custom stakeholder categories and assign them to Twitter handles? You can, and not only is there no limit to how many you create, doing so can be quick, easy, and powerful!

In this video, we demonstrate how to create a custom category for a list of KOI's who share a common medical specialty, and then we assign it to them en masse in just a few quick steps.