Healthcare conferences naturally attract physicians, oftentimes around a specific specialty.

This video describes how you can identify these doctors by medical specialty and geographic location based on some simple filters in Symplur. We will then show you how to use their Twitter handles to build an "Audience Dashboard" so you can observe and monitor their ongoing conversations.

While the example used in the video is specific, the principles applied can easily be adapted for all sorts of audience-building projects.

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