Oftentimes new clinical trial results are presented at a healthcare conference. In this video, I’m going to show you how to surface and monitor the reaction of the medical professional community to such an announcement.
Aside from insights garnered from the masses, you can also surface those who are driving the conversation. This will help you to gauge the reaction of your own identified KOI’s, or perhaps discover some new, strong voices in the crowd that you previously were unaware of.
Certainly, you’ll be able to assess whether or not the results were properly understood. And with all the new intel, you’ll be able to lay the groundwork for successful messaging moving forward.