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Monitoring the reaction to clinical trial data released at a medical conference
Monitoring the reaction to clinical trial data released at a medical conference
Capture conversations on Twitter relevant to new clinical trial data at conferences
Curtis Farnham avatar
Written by Curtis Farnham
Updated over a week ago

Oftentimes new clinical trial results are presented at a healthcare conference. In this video, we'll show you how to surface and monitor the reaction of the medical professional community to such an announcement.

Aside from insights garnered from the masses, you can also surface those who are driving the conversation. This will help you to gauge the reaction of your own identified KOI’s, or perhaps discover some new, strong voices in the crowd that you previously were unaware of.

Certainly, you’ll be able to assess whether or not the results were properly understood. And with all the new intel, you’ll be able to lay the groundwork for successful messaging moving forward.

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