Often there are some highly anticipated results stemming from a clinical trial, and when those results are formally published, links to that article are rapidly shared and commented on.
In this video, I’m going to explain how to monitor the sharing of those links by the professional healthcare community on Twitter, how to determine who is sharing them, and what the initial impressions of those results are.
Doing the above will help you to gauge the reaction of healthcare professionals as individuals or as a group. And you may discover some strong, new, voices in the crowd that you previously were unaware of.
Certainly, you’ll be able to assess whether or not the results were properly understood. And with all the insights, you’ll be able to lay the groundwork for successful messaging moving forward.