Suppose you want to increase engagement with physicians (or target audience) in a specific therapeutic area and earn them as followers. You need to understand what hashtags a physician uses around a particular topic.

Selecting the best hashtag(s) to use will help you to observe specific conversations, who the active stakeholders of interest are, and what type of messaging is resonating with that group.

This can go a long way toward understanding what issues are important to that group, what common opinions are, and more. And all of this can help with your own planned messaging and understanding of how you or your organization can become an asset to the conversation.

The following brief video will show you how to leverage a “Topic” in Symplur Signals as a way of understanding what hashtags a specific stakeholder group is most often using in a select therapeutic area.