Did you know that you can track what content from a specific website is being shared most often on Twitter? Well, you can. And it’s pretty easy to do so.

Symplur tracks many web domains belonging to healthcare organizations, government public health offices, and more. When we track a web domain, we will capture every tweet that has a link in it pointing to that domain. Subscribers can then monitor how their own website’s content is playing out on Twitter with their targeted stakeholder group.

Understanding what content of yours is resonating with select stakeholder groups can be helpful when developing a longer-term content and/or engagement strategy. And it goes beyond traditional website analytics by drawing on data from the social space is a way to gain unique insights and with detail.

In this short video, you’ll learn how to use a web domain as the dataset to populate a dashboard. You’ll then learn how to filter the dashboard to isolate what content on that domain a specific stakeholder group is sharing and engaging with most often, and what they are saying about it.

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