Sometimes you may notice a tweet that receives a ton of engagement, with numerous other parties replying and retweeting. Maybe it was a tweet of your own, or maybe it was from a competitor. Maybe the tweet was favorable to you, and maybe it was anything but favorable.

Whatever the case, there can be something to be learned about why there was so much engagement, and what exactly all the engagement was about.

In this video, we show you how to quickly analyze all the engagement around a single tweet so that you’re able to clearly understand why it was receiving the attention that it did, who was engaging with it, and what they were saying.