Journalists, and the media in general, are in a unique position to influence the perceptions and opinions of others. As such, it may be important to monitor their activity when it comes to topics or events that are of particular importance to you.

In this video, we'll show you how to isolate the conversation that you’re interested in, and to refine it further to just focus on those Twitter accounts belonging to individual journalists and media organizations that are specifically focused on the healthcare industry. Then we’ll walk through ways to study who they are, what they are saying, and if there are any trends surfacing from that group.