Over the years, we've identified key use cases from our clients.

Use the information below to gather ideas on how you can use Symplur based on your job function and desired goal or outcome.

Table of Contents

Medical Affairs

  • View and read relevant clinical content that physicians are sharing online

  • Map digital connections among target physicians and KOLs

  • Understand key trends and concepts in relevant therapeutic categories

  • Monitor and analyze medical congress discussions

  • Find doctors who can help with research study design, oversight, and enrollment

  • Plan, monitor, and analyze medical publication activity

Brand/Product

  • Understand conversation around key competitors

  • Identify relevant trends and content in key therapy areas

  • Understand terminology used by key stakeholder groups, including physicians, Patient Advocacy Organizations, and other HCPs

  • Know which doctors (Including specialty and location) are discussing your products and competitors

PR/Communications

  • Find influencers aligned to an event: conference, advisory board, clinical trial, crisis management

  • Build awareness of a conference, product release, clinical trial, news/ report, other announcements

  • Monitor conversation around live events, topics, and therapy areas

  • Identify and flag negative sentiment

Commercial

  • Network Analysis - How are local docs connected to KOLs and each other

  • View social profiles of physicians on Rep Call List

  • Categorization of Rxers vs. Non-Rxers

  • What are the broader interests of my target physicians that can help drive stronger relationship-building?

  • Understand key trends and concepts in relevant therapeutic categories

  • Monitor medical congress discussions

  • View and read relevant clinical content that physicians are sharing online

Marketing

  • Behavioral segmentation of doctors for marketing campaigns and education.

  • Discover the best channels to drive doc behaviors

  • Understand relevant platforms for therapeutic specific conversations

  • Deliver the correct messaging by understanding key terms in the conversation

Market Research

  • Validate/ augment existing KOL profiles with social/ online data sources, including NPI and Medicare Data

  • Identify new KOLs and digital influencers

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