Over the years, we've identified key use cases from our clients.
Use the information below to gather ideas on how you can use Symplur based on your job function and desired goal or outcome.
Table of Contents
Medical Affairs
View and read relevant clinical content that physicians are sharing online
Map digital connections among target physicians and KOLs
Understand key trends and concepts in relevant therapeutic categories
Monitor and analyze medical congress discussions
Find doctors who can help with research study design, oversight, and enrollment
Plan, monitor, and analyze medical publication activity
Brand/Product
Understand conversation around key competitors
Identify relevant trends and content in key therapy areas
Understand terminology used by key stakeholder groups, including physicians, Patient Advocacy Organizations, and other HCPs
Know which doctors (Including specialty and location) are discussing your products and competitors
PR/Communications
Find influencers aligned to an event: conference, advisory board, clinical trial, crisis management
Build awareness of a conference, product release, clinical trial, news/ report, other announcements
Monitor conversation around live events, topics, and therapy areas
Identify and flag negative sentiment
Commercial
Network Analysis - How are local docs connected to KOLs and each other
View social profiles of physicians on Rep Call List
Categorization of Rxers vs. Non-Rxers
What are the broader interests of my target physicians that can help drive stronger relationship-building?
Understand key trends and concepts in relevant therapeutic categories
Monitor medical congress discussions
View and read relevant clinical content that physicians are sharing online
Marketing
Behavioral segmentation of doctors for marketing campaigns and education.
Discover the best channels to drive doc behaviors
Understand relevant platforms for therapeutic specific conversations
Deliver the correct messaging by understanding key terms in the conversation
Market Research
Validate/ augment existing KOL profiles with social/ online data sources, including NPI and Medicare Data
Identify new KOLs and digital influencers