The Summary widget, which is found at the top of a dashboard, provides a quick view of the total numbers for that dashboard's Tweets, Retweets, Users, Impressions, Articles, and Visuals.
Understanding the numbers:
Each number shown represents the total count for the time period selected. A "k" after the number indicates one thousand and an "m" indicates one million.
The comparison, shown as a percentage change in the top right corner, measures the change from the preceding time period of the same length. For example, if a 7-day time period is selected, then the comparison time period is the 7 days preceding the selected start date.
An up triangle and green box indicates an increase over the previous time period and a down triangle and red box indicates a decrease over the previous time period.
Only unique tweets are counted in these numbers. In other words, if you are analyzing two hashtags, such as #hcsm and #medx, and there is a tweet that contains both hashtags, that tweet will only be counted once.
What are the Summary items?
Tweets: The total number of unique tweets.
Retweets: The total number of retweets. The retweets counted here are the Twitter platform official retweets. A stand-alone tweet that is simply starting with the text
RT:is not recognized as a retweet by Twitter nor by Symplur. The total number of tweets.
Users: The total number of unique Twitter accounts with at least one tweet included in this dashboard's data.
Impressions: The total number of impressions. Impressions indicate the theoretical maximum number of Twitter users a given tweet could have directly reached, not counting indirect impressions from embedded tweets on websites, tv, prints, or other mediums or impressions from non-Twitter users. This number is computed by taking the number of times an account has tweeted multiplied by the account's number of followers repeated for all accounts, then finally summed up.
Articles: The total number of articles, or links/urls, shared. This number excludes links that point to other tweets. A tweet can contain multiple articles.
Visuals: The total number of times each photo, GIF, or video was shared.
A single tweet can include up to 4 photos, so a single tweet can potentially increase this number by 4. Retweets are counted and increase the total count. However, the platform is aware whenever an identical visual was shared and this is revealed in the Visuals widget where we show the share count for each unique visual.
The icons in the upper right corner provide several additional options, explained below:
Table: The table icon changes the display to an Excel-like table. Click on the icon a second time to change the display back to the original format.
Compare: This setting displays the red and green boxes that represent the percentage change versus the previous time period.
Export as CSV: Download the widget's data into comma separated value (CSV) file that can be opened in a text editor or spreadsheet software.
Read Help Article: The associated Help article will open in a new browser tab.
API Query: The code for the associated API query will display in a pop-up box.
Refresh: The widget data will refresh.
Remove: This widget of the dashboard will be hidden. To view this widget again, scroll to the bottom of the entire dashboard and click on the icon associated with this widget. Note - The widget will display at the bottom of the dashboard and not in its original location.